What We Do
Our Keep The Dream Alive! is a proactive mental health intervention that uses the power of sport, ambition, and community to support young people—particularly those growing up in high-adversity environments. We offer transformational opportunities that engage young people who often struggle to access or respond to traditional forms of support.
Why It Matters
Some young people are, as the saying goes, "born in a trap."
They grow up facing high levels of adversity, in areas impacted by violence, poverty, and limited access to opportunity. For these individuals, conventional interventions often fail to address the deeper social and psychological stressors they endure.
"Poverty of choice and aspiration is driven by school-level education, physical and mental health, and other aspects of social exclusion, which likewise need tailored support".
- The Guardian
What they truly need are:
Lifestyle shifts that offer relief from environmental stress
Consistent and meaningful nudges to sustain hope and motivation
A clear, positive goal to orient their efforts and choices
Without access to healthier ways of living and dreaming, many young people become trapped in dependency on unrealistic aspirations—setting them on a path that significantly increases the risk of mental health issues, gang membership, and incarceration.
Our Unique Approach
KTDA! provides a structured pathway to professional and personal growth—anchored by the pursuit of football, education, and wellbeing.
Pathway to Professional Football
We give young people the rare opportunity to train and compete at a professional level:
Access to coaches, mentors, physiotherapists, and clinicians with Premier League experience
Competitive matches against professional football clubs, where players are scouted and assessed for real career opportunities
Legacy Pathways for Every Young Person
We know that not everyone will become a professional footballer. That’s why we also offer long-term, future-focused support:
Education and development pathways into the early twenties
Post-16 college programmes, university access, and USA sports scholarships
Partnerships with legacy organisations that help extend opportunities beyond the pitch
Every young person who joins KTDA! leaves with more options, a stronger mindset, and a clearer vision for their future.
Impact & Outcomes
We deliver more than football training—we build futures.
Our interventions are trauma-informed, developmentally appropriate, and focused on empowerment over rescue.
We’re currently developing a full impact report. Please see the example below for further details on how KTDA! changes lives.